This year’s CCSA CONNECT in beautiful Halifax was a wonderful reminder of the value of bringing our industry together. From the stunning waterfront views and authentic local gatherings to the expert-led discussions, there was no shortage of opportunities to connect, exchange ideas and look at the future though a fresh new lens. And the energy? It was unmistakable. There’s a shared passion that truly comes alive whenever we gather.
As CEO, I had the opportunity to speak with so many of our members and partners…. hearing your ideas, listening to your concerns, and just absorbing more about the world you’re competing in and the impact you have on those you serve. To say I was inspired was an understatement.
As I reflect on the conference, a few things really stood out to me.
The world is changing. Fast. It’s been changing quickly for a long time. We all know that. But we seem to be at a key inflection point in our industry as the pace of change accelerates even faster. In other words, now is not the time to stand still. It’s the time to think big, explore new ways of doing things, and embrace not only change, but reinvention. The future has room for all of us. We just need to be ready for it.
Competition is important, but the playing field has to be fair. Our members compete with large providers and foreign digital platforms who have significant advantages in size, reach and scale. Members also face challenging terms of carriage and programming supply agreements that can further limit their ability to compete. We believe Canadians benefit from a diverse and competitive broadcasting environment, that's why we're continuing our advocacy efforts with government to address imbalances and create a more level playing field.
Local Matters. The stories we’ve heard from were nothing short of remarkable. Our members sponsor local teams, back local events, and employ local people. They provide real customer service by real people when so many companies are moving in the opposite direction. And their local programming is so often the connective tissue that brings people together in some of Canada’s most remote areas. Our members truly empower communities.
The future won’t be without its challenges. But with the strength of our industry, our determination to adapt, and our commitment to supporting one another, we’re well positioned to embrace what’s ahead.