CCSA Welcomes Alice Bernier as Director of Partner Relations

A Proven Leader in Media Partnerships and Business Development Joins CCSA’s Executive Team.

SAINT JOHN (NB), November 20, 2024 – The Canadian Communication Systems Alliance (CCSA) is pleased to announce the appointment of Alice Bernier as the association’s new Director of Partner Relations, effective November 18, 2024. A conscientious and accomplished telecom executive, Bernier is known for a results-driven approach, innovative thinking, and a passion for maximizing ROI in content licensing deals.

With over 20 years of experience in the media and entertainment industry, Bernier brings a wealth of expertise from her leadership role at Rogers and her contributions to the growth of various media companies in recent years. At Rogers, Bernier led teams managing major content partnerships, negotiating distribution rights with broadcasters, distribution organizations, and studios across Canada, the U.S., and globally. Her track record includes driving strategies and executing deals for content-based products and digital platforms, helping partners thrive in an evolving media landscape.

Bernier joins CCSA’s Executive Leadership Team as a key contributor to strategic planning and implementation. She will lead negotiations, finalize and administer master agreements with Canadian and international media and entertainment companies, and oversee group purchasing activities on behalf of the CCSA’s membership.

“We are thrilled to welcome Alice to the CCSA team,” said Sheri Somerville, CEO of the CCSA. “Her proven expertise in media partnerships and her ability to foster innovative business development will be instrumental in enhancing the value we deliver to our members and partners.”

Bernier’s appointment underscores CCSA’s commitment to empowering its members through strong industry relationships, forward-thinking strategies, and exceptional value in an ever-changing market.

 

ABOUT THE CCSA

The Canadian Communication Systems Alliance (CCSA) represents more than 100 Independent companies providing bundled internet, TV & telephone services to hundreds of thousands of Canadians in communities generally outside urban markets, from coast to coast to coast. CCSA Members include community cooperatives, family businesses, municipalities and companies owned by Indigenous Peoples. For more information, visit http://ccsaonline.ca.

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CONTACT

Cheryl Mangusso

Manager, Communications  

CCSA

(506) 849-1334 Ext 217
cmangusso@ccsaonline.ca