CCSA & WILLOW CANADA FINALIZE MASTER AFFILIATE AGREEMENT
QUISPAMSIS (NB), December 9, 2019 -The Canadian Communication Systems Alliance (CCSA) is pleased to announce the completion of a Master Affiliate Agreement with Willow TV Canada Inc., a renowned 24/7 broadcaster of cricket in high definition television. Willow is a premium Cricket Channel, and is now available to CCSA Member companies across the country.
“We’re always pleased to work with independent networks such as Willow Canada,” said Jay Thomson, CEO of the CCSA. “CCSA is continually on the lookout for unique services that allow our members to broaden their programming offerings to subscribers.”
“We are thrilled to announce a partnership between Willow Canada and CCSA that will allow CCSA Members and their customers to watch the best cricket from around the globe 24/7,” said Todd Myers, SVP Operations of Willow. “In 2020, Willow Canada will be bringing viewers the most sought after and exclusive cricket content such as the ICC Women's T20 World Cup, Indian Premier League, and the ICC Men's T20 World Cup. We are committed to extending our full support to all CCSA Members as they launch Willow Canada.”
ABOUT THE CCSA
The Canadian Communication Systems Alliance (CCSA) represents more than 110 Independent companies providing internet, TV & telephone services across Canada. Those companies serve hundreds of thousands of customers in communities generally outside urban markets, from coast to coast to coast. They include community cooperatives, family businesses, municipalities and companies owned by Indigenous Peoples. They connect hundreds of thousands of Canadians who otherwise might not have access to these critical communications services. For more information, visit https://ccsaonline.ca.
Willow is a premium 24/7 broadcaster of cricket in high definition television and digital cricket content. Willow holds the exclusive television broadcast rights to major cricket events throughout the year, including ICC World Cups, Indian Premier League, and many more coveted international events.
After successfully being the market leader, and capturing audiences in the U.S. for more than 10 years, Willow Canada was launched in May 2019. In addition to the 100+ Live matches per year, Willow Canada also offers high quality build-up shows, iconic matches, in-depth analysis, and shoulder content for every event. Since its launch, Willow Canada has received a phenomenal response from viewers across Canada, by offering exclusive content, and an unparalleled viewing experience.
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